B2B Technologies to Learn in 2023
Know from where to get yourself up-scaled in the career growth. Below list provides the complete solution to your needs.
Account-based marketing (ABM):
- “The Clear and Complete Guide to Account Based Marketing” by Engagio
- “The Ultimate Guide to Account-Based Marketing (ABM)” by HubSpot
- “Account-Based Marketing: What You Need to Know” by Forbes
Data-driven marketing:
- “Data-Driven Marketing: The Ultimate Guide” by HubSpot
- “The Power of Data-Driven Marketing: 7 Key Metrics to Watch” by MarketingProfs
- “Data-Driven Marketing 101: Tools and Best Practices” by Digital Marketing Institute
Influencer marketing:
- “The State of B2B Influencer Marketing 2021” by TopRank Marketing
- “B2B Influencer Marketing: Best Practices & Strategies” by Social Media Today
- “The B2B Guide to Influencer Marketing” by LinkedIn
Content marketing:
- “The Content Marketing Institute”
- “The Beginner’s Guide to Content Marketing” by Moz
- “Content Marketing 101: A Beginner’s Guide” by HubSpot
Artificial intelligence (AI):
- “AI in B2B Marketing: A Comprehensive Guide” by Demandbase
- “The Future of B2B Marketing: AI, Machine Learning, and Predictive Analytics” by Forbes
- “How to Incorporate AI into Your B2B Marketing Strategy” by MarketingProfs
Account-based sales (ABS):
- “The State of Account-Based Sales Development” by SalesLoft
- “A Beginner’s Guide to Account-Based Sales” by HubSpot
- “The Ultimate Guide to Account-Based Sales” by SalesHacker
Social media advertising:
- “The Beginner’s Guide to Social Media Advertising” by Buffer
- “Social Media Advertising 101: How to Get Started” by Hootsuite
- “The Marketer’s Guide to Social Media Advertising” by Sprout Social
Video marketing:
- “The Ultimate Guide to Video Marketing” by HubSpot
- “Video Marketing: The Definitive Guide” by Backlinko
- “10 Video Marketing Stats You Need to Know in 2021” by Wyzowl
Account-based experience (ABX):
- “What is Account-Based Experience?” by Terminus
- “The Definitive Guide to Account-Based Experience (ABX)” by RollWorks
- “The Future of ABX: Strategies and Tactics for the Next Era of B2B Marketing” by Demandbase
Virtual and hybrid events:
- “Virtual Event Best Practices Guide” by Bizzabo
- “10 Tips for Hosting Successful Virtual Events” by Forbes
- “The Definitive Guide to Hybrid Events” by Endless Events
